Anthropologist gone Tech

Anthropology, formerly called ethnology, is the descriptive study of people and cultures, using an ethnographic approach as opposed to a specific method. In favor of the so-called „thick description“, the ethnographic approach favors quality over quantity and is conducted in a specific context over a specific period of time. This approach is holistic, seeking insights into the wider picture. While ethnography is systematically conducted, it is still responsive to emerging trends and themes. Information is gathered through key informants, who are utilized as guides and can provide access to the community that is sought to be understood as well as much needed reality checks to defy any probable assumptions. The ethnographic approach looks at the insider perspective, as well as at outsider insights and interpretations. It is generative, which means that the point is to gather new information, not to test existing hypotheses, seeking to tease out implicit, not typically stated features of a group, trying to make the familiar strange and vice versa. Ethnography is defined by its inclusive, participatory component, paving the way for user-centrism par excellence.